True that. See Allen Carr's pitcher plant analogy for a relevant mental model: https://books.google.ca/books?id=yPlPhQNv3RcC&pg=PA29&lpg=PA29&dq=allen+carr+pi

True that. See Allen Carr's pitcher plant analogy for a relevant mental model: https://books.google.ca/books?id=yPlPhQNv3RcC&pg=PA29&lpg=PA29&dq=allen+carr+pitcher+plant&source=bl&ots=mqmOrJdbWS&sig=NE7fQK_Att8XBo7dIUwAZpw9OUY&hl=en&sa=X&ei=OxhzUL7xKsLI0QGsz4CYBg&redir_esc=y#v=onepage&q=allen%20carr%20pitcher%20plant&f=false https://books.google.ca/books?id=yPlPhQNv3RcC&pg=PA29&lpg=PA...