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> If a decision maker cannot dedicate the necessary resources to properly power a test Apologies if this is what you meant, but in a lot of cases it's not a ma
by tqi 5y ago
> If a decision maker cannot dedicate the necessary resources to properly power a test
Apologies if this is what you meant, but in a lot of cases it's not a matter of not dedicating enough resources so much as there aren't enough resources (ie visitors, users, posts, etc) to detect reasonable effect size. And in those cases, it seems like the author's point is that running a test is actively worse than a gut call or focus group or whatever else. But to your point, product teams often don't like gut calls because they feel subjective and unilateral, so having a test allows some degree of shared accountability for decisions.
- xpe 5y agoWell said.