4 ms·
What's not as obvious is that the retailer is shouldering some of the burden of the margin cut. Unless they want to argue with customers, they have to sell it a
by bitshiftfaced 4y ago
What's not as obvious is that the retailer is shouldering some of the burden of the margin cut. Unless they want to argue with customers, they have to sell it at 99 cents like it says on the can. So even though they'd rather sell it at a higher margin as they do with other cold drinks, they have to accept less in order to carry it at their store.
The only real alternative is not to stock it (or only stock the plastic bottle ones that don't have the price on the labeling). But if they do that, their customers might shop elsewhere next time. I'm guessing that Arizona knows this, and they want to hold onto this "retailer shares the reduced margin" advantage for as long as they can.
- blamazon 4y ago> unless they want to argue with customers "The price is on the can, though" https://youtu.be/hWObybWWGW4 https://youtu.be/hWObybWWGW4
- DavidPeiffer 4y ago>Unless they want to argue with customers, they have to sell it at 99 cents like it says on the can. Thank goodness for a couple companies marking their product like they do. Back in college, if you lived on campus, you were required to get a few hundred dollars of what amounted to University Currency. USD -> University Currency (CyCash in the case of Iowa State) was 1:1, but CyCash expired at the end of the school year, could only be spent at vendors on campus, and only on food or items at the convenience stores. Cosmic Brownies were like $1.29 as marked on the box. A box of Oreos was around $7, with all other pre-packaged item being 100-200% of a normal retail price. I bought a lot of Cosmic Brownies for exactly that reason.
- RainaRelanah 4y agoOurs just opened the boxes of little debbie products so they could sell individually one for the price of a box.
- aidenn0 4y agoThey can put a sticker over the price, which solves some of the problem. Some people will still be jerks and peel the sticker off then argue.
- grumple 4y agoI've been to shops selling Arizona cans for $1.99. I don't think it's uncommon.