What really helped us: 1) Content marketing. Write blog articles consistently and promote them to a relevant audience. Forums are usually the best place to sha

What really helped us: 1) Content marketing. Write blog articles consistently and promote them to a relevant audience. Forums are usually the best place to share your articles. 2) SEO. Get the basics down (friendly URLs, titles and descriptions, h1/h2/h3 tags, etc.), and try to get quality backlinks. Work on long-tail keywords. Blogging consistently also helps with SEO. 3) PR. Keep working on PR; get stories from small to big blogs and news websites. It's a neat way of getting backlinks too. 4) Hanging out on forums where your customers hang out and display your expertise. Don't spam; contribute genuinely. Hopefully people will be intrigued enough that they check your company out.