I completely agree - this is nearly verbatim a personal frustration I recorded in my work log from a few days ago: Extremely frustrated with Google Shopping ad

I completely agree - this is nearly verbatim a personal frustration I recorded in my work log from a few days ago: Extremely frustrated with Google Shopping ads. I can’t understand how they make money. Spent an hour trying to figure out how to: - Add custom UTM parameters (can’t unless with a manual feed, it looks like) because Google doesn’t doesn’t seem to track shopping ads unless you install extra JS events and modify google analytics - Change search queries that products come up for (after deeper research, look like you can’t - again, handled by the data feed but your product title must be now SEO’d to all heck to hit the right keywords. Good luck if you have an original product name) - Fix the product disapprovals (their bot was too dumb to understand how to navigate native shopify variants, it keeps seeing a mismatch between a variant and its price… and this is the data feed that Googles own app in Shopify generates!) - Understand why the shopping ads dashboard in Google and the in-Shopify google shopping ads dashboard show different product disapprovals... just why? Genuinely confused here. It’s ridiculous. It wasn’t this hard a few years ago. In the quest to add more ‘automation’ and ‘smartness’ they’ve made it so dumb and so bad it drives me up the wall. It reminds me of the time when a friend tried to do Google’s recommendations for “smart” ads and it optimized his local North Carolina health store ads to ads for dieticians targetting neighboring states, because of a few logical algorithmic leaps of “well this is what other users see success with, with ads like yours.” He wasted a few hundred dollars and time fielding confused calls, until we reverted the campaign, turned all the recommendations off and made it a simple, dumb but effective campaign. What a joke. A horribly infuriating joke played by a group of product managers and engineers. They are literally leaving so much money on the table because the platform is so unusable (speaking for experience: I regularly have people turn to me asking for help setting up their ads because they can’t make heads or tails of it).