Good article. This bit is interesting: The third downside is that, unless you can differentiate your product from what already exists, it’s going to be hard to

Good article. This bit is interesting: The third downside is that, unless you can differentiate your product from what already exists, it’s going to be hard to find a foothold in the market. Given how many software products already exist, that’s a high hurdle to clear. It seems to me that, in any particular domain where there are several or many competing solutions, each with small differentiations, each differentiation takes on a disproportionate amount of significance. So it is possible to make a business out of fairly small differentiations from normal. Eg, through integrating with external systems or better UX for common tasks. And even better, it is often the competitors that have done the work for you deciding which external systems need integrating and what the common tasks are. Where the diffs are the USPs for all your competitors, it almost makes it easier for you to join in.