Focusing on the practices of successful companies makes you overlook the millions of other companies with the same practices, yet going bankrupt. It is only th

Focusing on the practices of successful companies makes you overlook the millions of other companies with the same practices, yet going bankrupt. It is only through understanding what can fail that you can figure out causation. And since Atlassian failed here, the talk might expose some of the failure's causes, or at least cast doubt over the usefulness of the practices presented.