I wonder if in retrospect that would have been better. If they had rolled back to a snapshot 30 minutes after they realized they had a problem, everyone loses 3

I wonder if in retrospect that would have been better. If they had rolled back to a snapshot 30 minutes after they realized they had a problem, everyone loses 30 minutes of updates (and maybe transaction logs can be copied before the rollback and then replayed to reduce that to even less). Everyone experiences a little bit of pain instead of some customers being down for a week plus. Easy to speculate about from the cheap seats though.