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Larry would do these big usability studies and demonstrate beyond any shred of doubt that nobody can understand that frigging website, but Bezos just couldn't l
by martincmartin 15y ago
Larry would do these big usability studies and demonstrate beyond any shred of doubt that nobody can understand that frigging website, but Bezos just couldn't let go of those pixels ...
When I interviewed at Amazon, they were at pains to point out that the company is data driven. One person told me that even Bezos would put a lot of weight in numbers that disagreed with is intuition. Is Steve's anecdote an outlier, or is Amazon not really data driven at all?
- nirvana 15y agoIt's like the bible, once you collect enough data, you can find a passage that supports whatever belief you are trying to defend. Being "data driven" is one of the company slogans ("Its day one!") and there's a lot of people who believe that stuff. On some levels its very true. Some groups are very data driven. In other situations, due in part to Sarbanes Oxeley, you couldn't get at data that was being collected and relevant to your efforts because you had to get a VP to sign off on it. Data was used to bolster opinions, but unless it was hard and fast proof, it was often ignored as well. I don't think Larry's results were considered "real" data.
- bborud 15y agowhen a company says their website design is data driven you can pretty much take for granted that they are bullshitting you. and when they are not, they are wasting the opportunities to find more distant maxima because they are obsessed with finding strictly local maxima.