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I’m all for turning up app transparency to 11. I’m curious why We are only hearing about the impact the Facebook: Google has a bunch of iOS apps as well.
by mikece 5y ago
I’m all for turning up app transparency to 11. I’m curious why We are only hearing about the impact the Facebook: Google has a bunch of iOS apps as well.
- formerkrogemp 5y agoPeople hate Facebook more? Google hasn't acquiesced to genocide and online hate as visibly as Facebook? Google hasn't had its Cambridge Analytica moment yet?
- ab3279 5y agoThe impact on google is non-zero, but much less significant. A google search ad “self targets” based on keywords. Facebook relies a lot more on device identification and audience targeting. The return on ad spend on facebook campaigns has tanked (anecdata from companies I know that are pulling back on FB spend and ramping elsewhere - someone correct me if there is actual data that says otherwise)