5 ms·

Apple’s App Tracking Transparency estimated to cost Facebook $13B in 2022

• mikece 5y ago
  I’m all for turning up app transparency to 11. I’m curious why We are only hearing about the impact the Facebook: Google has a bunch of iOS apps as well.
  • formerkrogemp 5y ago
    People hate Facebook more? Google hasn't acquiesced to genocide and online hate as visibly as Facebook? Google hasn't had its Cambridge Analytica moment yet?
  • ab3279 5y ago
    The impact on google is non-zero, but much less significant. A google search ad “self targets” based on keywords. Facebook relies a lot more on device identification and audience targeting. The return on ad spend on facebook campaigns has tanked (anecdata from companies I know that are pulling back on FB spend and ramping elsewhere - someone correct me if there is actual data that says otherwise)