There is a big difference between working together to achieve some desirable outcome, versus setting some artificial deadline and using it to hit people over th

There is a big difference between working together to achieve some desirable outcome, versus setting some artificial deadline and using it to hit people over the head when they don’t reach it. I’ve worked on far too many projects where a deadline has been set, and me and my team have busted our asses - and sometimes been forced to cut a bunch of corners - only for the rest of the project to drop the ball. That’s why due dates are lazy. It’s much easier for a manager to say “do it in 8 weeks” than it is for them to communicate strategy, set intermediate goals, monitor progress, and adapt to change.