> "Oh, don't worry about it then, we just won't be first to market." Supposedly there's a thing called "first-mover advantage". Making the deadline would get t

> "Oh, don't worry about it then, we just won't be first to market." Supposedly there's a thing called "first-mover advantage". Making the deadline would get them $XXX, and missing it only gets $XX but is still worth doing. There's a way to map an additional X% chance of making the deadline to being worth some dollar amount of extra effort. Ideally done with full knowledge that it is somewhat of a gamble, and that the dev team don't need to catch any frustration if it doesn't work out. > "Looks like we won't be using that system anymore, so we can sunset the replacement." Makes sense to be. Replacing the system would have benefits worth an estimated $X/year, but it takes long enough that the world changed under you and it no longer matters.