The dynamics of the Enterprise market are such that there are features where having just one customer that will make a buy/no-buy decision based on just one fea

The dynamics of the Enterprise market are such that there are features where having just one customer that will make a buy/no-buy decision based on just one feature will deliver enough incremental ARR to justify the opportunity cost of doing that feature instead of a bunch of others. Typically you do the most popular features first, but most Enterprise vendors end up working on a long tail of niche features that nevertheless are profitable. There's a long conversation to be had about how this ends up being a trap where Enterprise software gets bloated and shitty and eventually gets disrupted by a small vendor that does "less," but in a powerful, transformative way that obsoletes the Enterprise "standard," which leads us back to discussing Atlassian :-) They're a good example of this dynamic, because they have a "constellation" of products to sell. So if they build a niche feature that gets a new customer to buy Jira seats, having "landed" in the account, their salespeople can "expand" by selling OpsGenie and other related products very profitably.