Negotiating with a team about a reasonable due date on a deliverable is a good idea. If you skip the first 80% of the article, you'll find that this is a jargo

Negotiating with a team about a reasonable due date on a deliverable is a good idea. If you skip the first 80% of the article, you'll find that this is a jargon-heavy way of suggesting that one does this, plus some cant around how it isn't really a 'deadline' since it wasn't imposed thoughtlessly from above.