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Also noticed a recent change that Google did, if I search for e.g:- Volvo XC 60, it does not show me the Volvo XC 60 page on Volvo.com, it instead shows the ad
by victor106 5y ago
Also noticed a recent change that Google did, if I search for e.g:- Volvo XC 60, it does not show me the Volvo XC 60 page on Volvo.com, it instead shows the ad that Volvo paid for and a bunch of other ads.
So they essentially don’t want you to click on the organic link that points to Volvo.com.
They want Volvo to know that all the traffic to them is being sent due to the Ad and not from any organic links.
This is what the not so evil company is doing, imagine if they are actually evil..
- paxys 5y agoThis is not a recent change but exactly how Google has worked since 1999.
- spullara 5y agoIt is the first organic result after the ads. This has basically always been the case.
- julianlam 5y agoWouldn't this just be caused by Volvo committing ad spend on their own keyword? I liken it to a defense strategy. Imagine if they didn't, and a search for Volvo XC 60 showed an ad for a Subaru!
- benrapscallion 5y agoIf they didn’t pay, Google would be showing the competitor’s ad instead. Base camp has called it a shakedown. https://twitter.com/jasonfried/status/1168986962704982016 https://twitter.com/jasonfried/status/1168986962704982016
- after_care 5y agoIf I search for "Volvo XC 60" then there is absolutely no doubt I want to see information about that vehicle. Any information about Subaru is just irrelevant noise.
- nicbou 5y agoUse an ad blocker and that will solve the problem
- debesyla 5y agoSo you would rather like to see both ad + organic result at the same time?