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Spectacular article! Here's a bit that could use updating for our modern age: Encouragement to advertise when you've got something good: "In a country like t
by brandnewlow 18y ago
Spectacular article! Here's a bit that could use updating for our modern age:
Encouragement to advertise when you've got something good:
"In a country like this, where nearly everybody reads, and where newspapers are issued and circulated in editions of five thousand to two hundred thousand, it would be very unwise if this channel was not taken advantage of to reach the public in advertising. A newspaper goes into the family, and is read by wife and children, as well as the head of the home; hence hundreds and thousands of people may read your advertisement, while you are attending to your routine business. Many, perhaps, read it while you are asleep."
Is there a modern equivalent? Television? Still? Is there any one thing that truly touches entire families today?
- dmix 18y agoWith the rise of marketing it's uncommon for a company to try to reach an entire family. Promotion is more effective when its highly targeted. Although, TV is probably the best medium for reaching a broad audience.
- cstejerean 18y agoI'm guessing that depending on what you're trying to sell you might still want to reach the entire family (first thing that comes to mind is cars)
- brandnewlow 18y agoYes. For some reason I thought of "cars", too. Not sure why, but it seems like the only consumer good that still gets passed around. Bumper stickers?
- ars 18y agoAlso amusements parks, museums, day trips, parks, restaurants, cruises, beaches.