The right wing billionaire media blitz really took off with Rupert Murdoch and Fox News. That's the engine that has been driving a lot of it, and it is obvious

The right wing billionaire media blitz really took off with Rupert Murdoch and Fox News. That's the engine that has been driving a lot of it, and it is obviously transnational and doesn't know any boundaries (Murdoch is Australian). And it got started in the 90s before most people had discovered the Internet and before social media existed. The shift to neoliberalism also started with Blair and Clinton, but affected most of Europe and the Americas through all of the neoliberal institutions, including the EU, the G7/G8/G20, the WTO, agreements like NAFTA, etc. Social media didn't change the trajectory of any of that, it only accelerated it.