3 ms·
You’re Still Being Tracked on the Internet, Just in a Different Way
- phone8675309 5y ago> In other words, Google is accumulating data on its own users’ search queries, location data and contact information. Pinterest is doing the same with its users on its site and app, while TikTok is gathering information on the people who are on its app. The New York Times also does first-party tracking. > The rise of this tracking has implications for digital advertising, which has depended on user data to know where to aim promotions. It tilts the playing field toward large digital ecosystems such as Google, Snap, TikTok, Amazon and Pinterest, which have millions of their own users and have amassed information on them. Smaller brands have to turn to those platforms if they want to advertise to find new customers. It seems a bit disingenuous to mention they do first party tracking and then leave themselves out of the list of entities that have the playing field tilted toward them as a result.