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You need to understand problem awareness. Your users are somewhere along the spectrum of: Unaware <-> Problem Aware <-> Solution Aware <-> Product Aware <-> Mo
by adamhp 5y ago
You need to understand problem awareness.
Your users are somewhere along the spectrum of:
Unaware <-> Problem Aware <-> Solution Aware <-> Product Aware <-> Most Aware
Where they fall on that spectrum will determine how you interact with them. Try researching "problem awareness" or "customer awareness".
- KianT 5y agoThanks for this, makes total sense that depending on where they are on that timeline they'll be in different places typically.