This is a funny intersection between the corporate and the counter-culture, much like skateboarding's own history. I'm a little hesitant about this early line:

This is a funny intersection between the corporate and the counter-culture, much like skateboarding's own history. I'm a little hesitant about this early line: > And like any traditional business, these skateboarding companies take help from various logo designing services to develop creative yet appealing skateboard company logos. Many of these companies started as small ventures, largely without the budget to use those services, and many of these logos came from individual graphic designers and artists (Jim Philips for NHS/Independent/Santa Cruz, Ed Templeton with Toy Machine, etc). The Dogtown logo was even adopted from 1970s graffiti in LA. I'm sure some of these companies and the larger brands have used logo designing services, but the history of small, independent artists in skateboarding is important. As a side note, the first two logos are somewhat notorious themselves (if semi-conspiracies in a small niche community can be called notorious), with the Independent Iron Cross' past/similarity to another Iron Cross from history (the brand shifted away from using that logo in 2021) and the similarity of the Zero logo to the the t-shirt worn by Sid in Toy Story.