This was pretty good on naming, the resources: http://thenextweb.com/2008/10/13/the-15-dumbest-names-for-web-20-startups/0/ http://thenextweb.com/2008/10/13/th

This was pretty good on naming, the resources: http://thenextweb.com/2008/10/13/the-15-dumbest-names-for-web-20-startups/0/ http://thenextweb.com/2008/10/13/the-15-dumbest-names-for-we... I agree with the comment above on the name, I think many will simply not see the third letter mid-word in both cases. It's probably something with visual perception where you see what you expect, not what is there (... maybe related to how folks miss their own typos ).