There's the rub: you're still there. At the end of the day, that's all they care about. They will keep pushing and taking until people start to leave and then

There's the rub: you're still there. At the end of the day, that's all they care about. They will keep pushing and taking until people start to leave and then dial it back just a bit. When all of the players are playing the same game and getting away with it, it will not get better on its own. You need to vote with your wallet as that's the only thing companies hear.