4 ms·

There's an entire book devoted to how he came up with the NeXT logo; you get to watch the design evolve. The book was probably published by NeXT itself; good l

by dockd 15y ago

There's an entire book devoted to how he came up with the NeXT logo; you get to watch the design evolve. The book was probably published by NeXT itself; good luck finding one. I somewhat regret not "borrowing" the copy I saw lying around a computer lab at school.

falling 15y ago
Can't link to it, but pictures of the NeXT identity book are in that page.
sandGorgon 15y ago
Is it this book : http://www.modernism101.com/rand_next.php http://www.modernism101.com/rand_next.php THE SIGN OF THE NEXT GENERATION OF COMPUTERS FOR EDUCATION There is an interesting comment posted about this topic by someone whose father worked as a technical writer on NeXT http://www.nextcomputers.org/forums/viewtopic.php?t=1590 http://www.nextcomputers.org/forums/viewtopic.php?t=1590 Paul Rand was hired to design the logo for 50k, with the following rules: he would ask some questions concerning the mission of NEXT, and then he would leave. There will be no updates, no revisions, no meetings. he will return with a logo and if it is accepted, another 50k would be paid to him. Mr. Rand returned with this small brochure (not the 100+ page document that is written about all over the net.. i think people got the 100 from the price of the logo design). This NEXT logo brochure really brings you into the mind of a great designer. Steve Jobs was so overtaken by this proposal, that he asked Mr. Rand if he could make copies... to use as marketing material to potential investors.
- zem 15y ago
  fascinating. this sort of "take it or leave it because i know better than you do what you really want" attitude is very reminiscent of apple's. it's nice to know that jobs could deal with people who saw things the same way he did.
anoother 15y ago
It's online here: http://www.paul-rand.com/assets/gallery/identity/presentations/presNext[01..16].jpg http://www.paul-rand.com/assets/gallery/identity/presentatio... Replace square brackets with desired number.

by dockd 15y ago

falling 15y ago

Can't link to it, but pictures of the NeXT identity book are in that page.

sandGorgon 15y ago

Is it this book : http://www.modernism101.com/rand_next.php http://www.modernism101.com/rand_next.php THE SIGN OF THE NEXT GENERATION OF COMPUTERS FOR EDUCATION There is an interesting comment posted about this topic by someone whose father worked as a technical writer on NeXT http://www.nextcomputers.org/forums/viewtopic.php?t=1590 http://www.nextcomputers.org/forums/viewtopic.php?t=1590 Paul Rand was hired to design the logo for 50k, with the following rules: he would ask some questions concerning the mission of NEXT, and then he would leave. There will be no updates, no revisions, no meetings. he will return with a logo and if it is accepted, another 50k would be paid to him. Mr. Rand returned with this small brochure (not the 100+ page document that is written about all over the net.. i think people got the 100 from the price of the logo design). This NEXT logo brochure really brings you into the mind of a great designer. Steve Jobs was so overtaken by this proposal, that he asked Mr. Rand if he could make copies... to use as marketing material to potential investors.

zem 15y ago
fascinating. this sort of "take it or leave it because i know better than you do what you really want" attitude is very reminiscent of apple's. it's nice to know that jobs could deal with people who saw things the same way he did.

anoother 15y ago

It's online here: http://www.paul-rand.com/assets/gallery/identity/presentations/presNext[01..16].jpg http://www.paul-rand.com/assets/gallery/identity/presentatio... Replace square brackets with desired number.