There's a commonality between modernism and the realization of an the industrial mass consumer society in the 20th century that transcends the ideological divid

There's a commonality between modernism and the realization of an the industrial mass consumer society in the 20th century that transcends the ideological divides of the time. Factories, warehouses, office buildings, tower blocks, shopping malls, highways and suburbs all have the same rationales of mass production economics beating at their heart. A skyscraper is simply a "people warehouse". In this respect the gradually growing criticisms of modernism and the fraying of the postwar political order go hand-in-hand. A criticism of a one-size-fits-all lifestyle equally applies across the fascist/communist spectrum, and the "Californian ideology" that SV represented drove a stake into it by standing up for the individual, albeit in an amoral, Randian sense: cool toys for those who could afford them, digital sharecropping for the rest. The highly provisioned, toy-like offices of Google etc follow from that premise.