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Final cut pro supposedly has around 2.5 Million users. Many of them buy expensive Macs and other Apple products. The software uses the latest features from App
by whazor 4y ago
Final cut pro supposedly has around 2.5 Million users. Many of them buy expensive Macs and other Apple products. The software uses the latest features from Apple's hardware, which gives users an incentive to keep upgrading.
I think they keep the software more affordable to attract new (starting out) users. Then eventually they will hopefully go for a Mac studio or something.
Another question you could ask: why not make these pro tools free? I am guessing that they are using the income as an internal development budget. Should be sufficient to afford the development I think.
- bredren 4y agoFinal Cut is also suggested as an add-on after customizing a Mac for purchase. I suspect the pricing has something to do with making that just low enough people to check the box.
- cactus2093 4y agoI am also suspicious of this flow, it too feels very un-optimized. I think it has existed since back in the days where you had to buy software in a box to install off of a cd-rom. I think they even frame it as this add-on software will come pre-installed on your new mac, like that is a big convenience so you don't have to go out and buy it separately. But now obviously the alternative is you can just one-click purchase it later from the mac app store. They don't even bother giving you some small 10% discount or something for buying it alongside the computer. I wonder how many people do actually check that box and add it on.
- bredren 4y agoIt’s sketch.
- geerlingguy 4y agoIf it weren't for Final Cut Pro, I wouldn't have upgraded to a Mac Studio. Not as big a business as iOS hardware but it has a halo effect.