>> For example, I knew many people who said they wanted an iPhone mini, and were super excited about the rumors at the time, and said they would get one. Not a

>> For example, I knew many people who said they wanted an iPhone mini, and were super excited about the rumors at the time, and said they would get one. Not a single person I know, directly or not, bought an iPhone mini. People wanted an iPhone mini in the footprint of the 5S/original SE. They got something virtually the same size as an iPhone 6/7/8/SE2. The market offering did not match what a lot of people were looking for.