It shows are more interesting transition from Jobs and early Apple wanting to own the PC business, to Jobs wanting to own the "2%" marketshare with really beau

It shows are more interesting transition from Jobs and early Apple wanting to own the PC business, to Jobs wanting to own the "2%" marketshare with really beautiful, well-designed products. I think the motivation was always there for beauty, but it wasn't until Windows 3 was introduced and successful (and the Mac was overpriced to $2500 by Sculley) that Apple could really accept that they weren't going to have it all, marketshare and creative focus. Fortunately for everyone they settled on the latter.