> Most people actually do use evidence and logic That's not how humans function. They are social animals and copy the opinions and beliefs of those they want

> Most people actually do use evidence and logic That's not how humans function. They are social animals and copy the opinions and beliefs of those they want to be (stay) friends with. Being part of the group is what matters, evolutionary, not logics and being right. And to influence others, step 1 is to make them look at you as a friend. There's a book about that :-)