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Apple has been always about empowering creatives. They have world-class camera hardware and editing software. It always made sense to me that at some point they

Apple has been always about empowering creatives. They have world-class camera hardware and editing software. It always made sense to me that at some point they would close the circle and try to compete against YouTube. They instead went with Apple TV+ that feels more like yet another streaming platform and doesn't leverage many of other Apple's strengths and costumer base. Apple seems to have low tolerance for content they cannot tightly control. YouTube reactive style curation and permission-less publication probably feels alien and scary to them.

foobarian 5y ago
> YouTube reactive style curation and permission-less publication probably feels alien and scary to them. Now that you put it this way, I'd bet no established enterprise would have what it takes to start something like YouTube now. Heck I doubt even Google would be able to given the amount of "doing things by the book" these kinds of orgs require.
spoonjim 5y ago
Apple stands for a tightly curated user experience overall. Want that weird app? No. Want user-generated content? No. Want to isntall some weird software to make your home screen swipe up-and-down rather than left-to-right? No. For desktop computing I would find it frustrating (and use a Windows box with a ton of malware/weirdware on it) but for my phone I prefer it this way.
dagmx 5y ago
I don't think Apple has any interest in social networks (and that's effectively what YouTube is these days) The risk to reward ratio for the brand itself is not something they'd want to undertake. You see it all the time with other tech stories. If Apple does something bad or is even associated with something bad, that is standard across other tech companies too, the news articles will focus on Apple. Imagine that with user posted comments. Google can get away with it because they have YouTube under a separate brand, and they've established that it's looser. Apple would never want to do it as a separate brand if they can help it (beats and FileMaker not withstanding because they existed prior) and the amount of vitriol that the brand would receive over any contentious content would negate any benefit.
lotsofpulp 5y ago
> YouTube reactive style curation and permission-less publication probably feels alien and scary to them. And to everyone else. Who wants to deal with the headache of moderating PR liability of moderating all the crap that gets uploaded?

foobarian 5y ago

> YouTube reactive style curation and permission-less publication probably feels alien and scary to them. Now that you put it this way, I'd bet no established enterprise would have what it takes to start something like YouTube now. Heck I doubt even Google would be able to given the amount of "doing things by the book" these kinds of orgs require.

spoonjim 5y ago

Apple stands for a tightly curated user experience overall. Want that weird app? No. Want user-generated content? No. Want to isntall some weird software to make your home screen swipe up-and-down rather than left-to-right? No. For desktop computing I would find it frustrating (and use a Windows box with a ton of malware/weirdware on it) but for my phone I prefer it this way.

dagmx 5y ago

I don't think Apple has any interest in social networks (and that's effectively what YouTube is these days) The risk to reward ratio for the brand itself is not something they'd want to undertake. You see it all the time with other tech stories. If Apple does something bad or is even associated with something bad, that is standard across other tech companies too, the news articles will focus on Apple. Imagine that with user posted comments. Google can get away with it because they have YouTube under a separate brand, and they've established that it's looser. Apple would never want to do it as a separate brand if they can help it (beats and FileMaker not withstanding because they existed prior) and the amount of vitriol that the brand would receive over any contentious content would negate any benefit.

lotsofpulp 5y ago

> YouTube reactive style curation and permission-less publication probably feels alien and scary to them. And to everyone else. Who wants to deal with the headache of moderating PR liability of moderating all the crap that gets uploaded?