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Paywalled news apps and websites have a real problem attracting and retaining subscribers. My local news website forces you to talk to a human to cancel, and th
by ilamont 5y ago
Paywalled news apps and websites have a real problem attracting and retaining subscribers. My local news website forces you to talk to a human to cancel, and they will cut rates to the bone to keep customers. NYT does this as well, although it's an easier sell because the articles and special features are such high quality and they have really figured out the hooks and cross-sells (Cooking, Wirecutter, games, etc.)
In terms of video, many well financed companies have tried to make it work and struggled, whether it's niche audiences, drama, talk, news, or whatever. From what I understand, Bloomberg TV survives only because of revenue from their terminal business. As someone else pointed out, with so many free alternatives for international news and political talk, what's the attraction of CNN+ to potential subs?