4 ms·
Yep, in small companies you get carte blanche, and there are two kinds of big companies. Those that make it work with a process like the above comment (which lo
by cm2012 5y ago
Yep, in small companies you get carte blanche, and there are two kinds of big companies. Those that make it work with a process like the above comment (which looks like a great and reasonable set-up), and those that kneecap their marketing departments by rejecting the tools needed for modern marketing.
As a side note, I've worked with 60+ startups. One thing that kills start-ups whenever it happens is giving too much power too early to the "default to no" departments of a company - security, legal, brand.
- Kalium 5y agoIt's been my experience that default-to-no is what happens when groups like security try a reasonable process... and find that marketing and similar enablement-first groups handle this by ignoring and bypassing it. This tends to set up a very ugly reckoning at some point. Marketing will lose, but the company overall will lose too. If marketing ever says "But an enterprise contract with SAML is too expensive! Can't we just use the basic SaaS version?", it's time to check what other processes they're used to ignoring. I'd suggest starting with expense records. There's probably a bunch of vendors handled entirely on a director's credit card.
- ouEight12 5y agoTo be fair, the people that run SaaS platforms that extort a 3x multiple to go from "Pro" which just happens to have every feature they offer EXCEPT SAML, to "Enterprise" which, low and behold, adds no value /other/ than SAML all need to line up and die in a fire someplace.