Unbundled implies that the company it's self splits up and focuses on a specific "vertical" In this instance I would argue that the author is saying clone the

Unbundled implies that the company it's self splits up and focuses on a specific "vertical" In this instance I would argue that the author is saying clone the idea but make sure the APIs offered are for a specific subsection of an industry. Or more succinctly: jump on the bandwagon in the style of hipstermatic/instagram gold rush.