It's possible that those movies failed to advertise to the correct audience. If they pulled in people who thought they were getting 1 experience, but ended up

It's possible that those movies failed to advertise to the correct audience. If they pulled in people who thought they were getting 1 experience, but ended up with a different experience, the reviews are going to be lower than if they hit the right audience. Critics, as noted, see everything and so they wouldn't be affected by bad advertising. I've definitely been wrong, in both directions, about movies based on their advertising.