Markets are zero sum. Competition ensures that an inefficient business will lose out to efficient competitors. In most markets where efficiency is not achieva

Markets are zero sum. Competition ensures that an inefficient business will lose out to efficient competitors. In most markets where efficiency is not achievable, then businesses are not entitled to exist. This is why things such as tax subsidies and other forms of funding are used to bootstrap new markets (e.g. green energy) that have a net social gain.