I think it's two things Is the workflow automation tool big enough that subgroups of users are still a big number of users to service Of those subgroups, does

I think it's two things Is the workflow automation tool big enough that subgroups of users are still a big number of users to service Of those subgroups, does one (or more) stand to have a better product experience if someone focused on their core use-cases / workflows. (e.g. Reclaim takes a bunch of calendar automation around scheduling and makes a product that reduces the work needed to optimize your calendar).