I really love the way these guys go about things: 1. create something of value, but serious value 2. generate traction, but in a big way 3. go after capturing

I really love the way these guys go about things: 1. create something of value, but serious value 2. generate traction, but in a big way 3. go after capturing some of that value. I like how they move to 3 only when 2 is fulfilled, like half the internet uses their product. This seems to go against the current trend of first deciding to "do a startup", then figuring out what to do. Reminds me of something PG wrote in an essay about the craigslist way and staying "upwind" of profits.