> Pebble probably could have limped on for another 5 years but ultimately their fate had been sealed I agree with the point the article makes: if they'd focuse

> Pebble probably could have limped on for another 5 years but ultimately their fate had been sealed I agree with the point the article makes: if they'd focused in on their niche (hackers) instead of trying to go mainstream, they could have had a tidy, sustainable little business. It only counts as limping along if you're going toe to toe with the Apple Watch for global marketshare, but there are other ways to define a successful business.