The keyword is “laptop market”. There were quite a few years where it looked like they were going to completely kill their desktops (nothing released for years

The keyword is “laptop market”. There were quite a few years where it looked like they were going to completely kill their desktops (nothing released for years after the trash can), and doing everything they could to make laptop users unhappy (butterfly keyboard, touch bar). iPhones, iPads, and services (Music, etc.) were “clearly” going to usher in the post-PC future, and given how Apple usually drags people along, it seemed clear that that’s where they were going with things. Then the M1 came out, and they backpedaled on the mistakes they were making on laptops (ports, keyboard, etc.), and laptop users were able to feel like they weren’t using a dying form factor anymore.