Yes. At its core, the issue with social media is that it amplifies "engagement" at the cost of anything else. It is impossible to breed socially productive idea

Yes. At its core, the issue with social media is that it amplifies "engagement" at the cost of anything else. It is impossible to breed socially productive ideas, in the allegory you describe, if your only focus is infectiousness. What you are left with are literal mental viruses that take up our collective mind space, leaving nothing in return.