Yes, the article identified the scaling issue. Since they received minimal VC they were perfectly positioned for “organic growth”, but being part of YC, may hav

Yes, the article identified the scaling issue. Since they received minimal VC they were perfectly positioned for “organic growth”, but being part of YC, may have led them to follow the pack and try to hire their way into 10x growth. The original model was made in a garage and then they took on a large staff which burdened the company to produce a higher volume of products. They could have chased more VC money or debt to keep the lights on, but facing up against the Apple Watch behemoth isn’t such an attractive proposition.