Great, clear and honest write-up. But in the end, with so many users that still loved the product, it's not completely clear why they had to sell the remaining

Great, clear and honest write-up. But in the end, with so many users that still loved the product, it's not completely clear why they had to sell the remaining assets instead of scaling waaay down and make watches for geeks again? Was it financially impossible, or were they simply exhausted? It seems the market was still there (and probably still exists today).