Can you explain what you mean by "the entire brand got hand-grenaded" and "not get greedy"? Is this in reference to them selling to Fitbit? Or something before

Can you explain what you mean by "the entire brand got hand-grenaded" and "not get greedy"? Is this in reference to them selling to Fitbit? Or something before that? I purchased a Pebble Time Steel fairly late in the company's lifetime, so I was surprised and kind of confused about the whole situation.