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Etsy can target incredibly well to show me things I want to buy....when I'm looking at one of their ads on Instagram. Their actual site recommendations? Deeply
by kixiQu 5y ago
Etsy can target incredibly well to show me things I want to buy....when I'm looking at one of their ads on Instagram. Their actual site recommendations? Deeply mediocre. The difference, given that I sign over a bunch of data to them either way? I might guess: https://www.theverge.com/2020/2/26/21155193/etsy-advertising-program-angers-sellers-cut-of-sales https://www.theverge.com/2020/2/26/21155193/etsy-advertising...
- BadCookie 5y agoThe difference is that Meta is doing the targeting on Instagram.
- kixiQu 5y agoI don't totally buy that -- that they're in charge of the integration with Etsy's catalog? That there's no device ID fed back from the referrer links I click that Etsy could be using to pull over my computed advertisement characteristics, given that I've logged in there with Facebook? Etsy knows I've been clicking on those Instagram ads run to certain groups -- surely they could use that to improve my onsite recommendations.