> Did Amazon fail when it opened the flood gates to the mass market? Did eBay? Did Walmart? No. If Etsy can fit in just becoming another giant generic undiffer

> Did Amazon fail when it opened the flood gates to the mass market? Did eBay? Did Walmart? No. If Etsy can fit in just becoming another giant generic undifferentiated seller of things, then yeah, this all checks out.[0] But my question is how much room the market has for those kinds of businesses. If Etsy does become just another big generic seller of things, why keep using them over Amazon, eBay, or Walmart? What are they going to compete with them on? It's true Amazon used to be more niche (books), but I think they were early enough that they didn't have to worry too much about someone crushing them. Walmart was always a giant seller of things, just a physical one that went online, but I don't think they were ever really niche. Did eBay have a niche? I thought they were also pretty much just selling generic stuff from the beginning. [0]: > You are the one that is having problems accepting it, but it will not change reality. I think you're confusing not thinking this is likely with some kind of denialism/not wanting it to be true. I don't especially care a whole lot if Etsy ends up being a giant generic seller of things, I'm just not sure that'll work. At the point where Etsy is just re-skinned Amazon, what stops Amazon from crushing them?