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I would say it is. I know my parents routinely click on the ads at or near the top of the google page thinking they are the legitimate search results.
by moheeb 15y ago
I would say it is. I know my parents routinely click on the ads at or near the top of the google page thinking they are the legitimate search results.
- iqster 15y agoYou're right. But that doesn't make sense to me. I do the same thing. The point is that I would end up clicking on the search result anyways had the paid link not been there. What am I missing here?
- blauwbilgorgel 15y agoIt is a very cheap way (quality score is high for your own business name) to advertise the fact that "this is a business that is reputable/savy/spending enough to invest in ads and appear on Google." I really don't know how much that is worth, but it must count for something. Especially if you use Adwords for branding campaigns.
- moheeb 15y agoYou're correct. I guess it could be viewed as an insurance policy against falling out of the top search results? The other viewpoint would be that it prevents your competitors from doing the same.