Well, yes it is. And it works just fine on the "mom and pop shop" scale. But the whole idea of the post-2008 startups is to "disrupt" the industry by replacing

Well, yes it is. And it works just fine on the "mom and pop shop" scale. But the whole idea of the post-2008 startups is to "disrupt" the industry by replacing the knowledgeable people with algorithms and minimum wage employees. So what is the bottom line? Consumers get to enjoy products that are 2x cheaper and 4x worse. Individual makers get priced out and have to join the drone ranks. And the corporate owners of trademarks and algorithms rake in so much cash they don't know where to invest it anymore. Sadly, this is happening across every sector, and most people seem to be just fine with it.