The brand is established and it's not that heavily diluted... Even then - it only needs to keep up with the aesthetics and product types, to keep on top. So no

The brand is established and it's not that heavily diluted... Even then - it only needs to keep up with the aesthetics and product types, to keep on top. So no... They don't need to. And curated storefronts were many - I knew of at least 5 startups in that space - they all folded.