I think it's not just about the iPhone, it's about the ecosystem. iPhone, iPad, airpods/pro/max, airtags, apple watch, macbooks / handover. Even things like App

I think it's not just about the iPhone, it's about the ecosystem. iPhone, iPad, airpods/pro/max, airtags, apple watch, macbooks / handover. Even things like Apple Music and Apple TV and Apple News synced across devices (which I don't use). I thought airpods pro were overpriced and not worth it until I got a pair. Coincidentally, I never stuck with using wireless headphones until I got a pair of airpods pro. They make a bunch of the annoying things around wireless just go away. That's what Apple does well. If you buy into the whole ecosystem you get a lot of convenience features that are hard to recreate piece-meal (and certainly there are network benefits - i.e. Airdrop, iMessage).