They are not the same customers. The ones that pay 2x for something are eventually replaced by people who want cheap junk. They aren't compatible markets, but

They are not the same customers. The ones that pay 2x for something are eventually replaced by people who want cheap junk. They aren't compatible markets, but a company who values profit above all else will start to cater to the lowest common denominator and push out people who care about quality, locally sourced, handcrafted etc. and become another generic retailer.